The strong Corporate Identity is an absolute necessity for any organization, regardless of its size. Even a smaller company with a strong corporate identity can beat its strong contenders. In other words, the image of a company, business or organization is vital to its success. An organization can generate fresh set of customers through strong corporate identity or industry presence.
There are several factors that can affect the image of an organization. Some key factors are:
- website – A perfect portal is must for any small, medium or large organization, company or business. The world has become so small in this e-connected world, people are eager to anything and everything about the details of the products offered by learning a particular company. They are also interested to know what your past customers say.
- logo – A logo represents the goals, vision, and the attitude of an organization or company towards his business and customers. They need to be specific in terms of a logo. Companies give stress on a logo which design can match the services and targeted customer prospects.
- Stationary – Idling is also one of the most important factor in determining brand image and corporate identity of a company, enterprise or organization. That includes, Company Letter Heads, Correspondence Business Envelopes, Flyers, Cards, Business Cards, and Employees Identity Cards (Magnetic Cards). A letterhead makes an emphatic impact on readers or viewers mind. If your Letter Head looks professional and elegant at the same time illustrating vital information about your organization, the majority of your business proposals will be readily accepted or at least you will ask first hand to ask more about your services. Cards to make a big impact image identity and brand your company as well. That’s not a thing to be included in the portfolios of your Top Business Executives and marketing personnel in fact they carry the most feasible way of contact for your organization. With every distributed business cards you executives leave information as well as future business prospects for your business, so it should be realistic and appropriate to the identity and brand your company.
- Print Advertising – Print advertisements still carry the same level of importance to people as before. Every ad flyer or ad brochure represents a sample of your organization. So it must be the pride and uniqueness of your organization.
There are several other branding options and ways to improve your business presence. But is stationary one of the most important of all. No doubt the business scenario has changed a lot in the previous years, from manual to automatic transfer of activities. But still your printed materials are very important and you should not avoid in any case.